Why Social Media is Essential to Promote Your Business

Using social media to promote business is no longer a luxury but a necessity. Businesses of all sizes across all industries are dependent on social media to promote their business on account of various reasons. Social media has become an integral part of the marketing strategy of any business. According to Social Media Examiner, about 96 percent of businesses are using social media marketing, but a whopping 86 percent of them, are not aware of the right tools to use. Let’s take a look at some reasons why using social media is essential for your business

Social media marketing allows businesses to drive more brand awareness about their products and services. By creating engaging and versatile content, businesses can grab the attention of their target audience and make them aware of range of services in store for them.

If stats can be believed social media is crucial to the SEO efforts of any business. It has been observed that 58 percent of marketers, who have used social marketing for about a year or more, have gained higher search engine rankings as compared to those who didn’t. As a business, if you are not ranking well on search engines, it is time to revisit your search engine optimization strategy and include social media for better results.

Social media empowers your business with increased inbound traffic as it facilitates a way to connect with audience from variegated backgrounds and buying patterns. It is also of utmost importance to choose the right social media marketing platform and create a well-chalked out strategy.

Better conversion rates are a result of better visibility. Social media marketing is a fabulous way to add personalization to your marketing tactics. The more personalized your approach is, the more connected your audience will feel with your brand/products/services and that adds to the conversion rates. As per Social Media Examiner, approximately sixty-six percent of businesses have seen lead generation numbers leaping by just using social media to their advantage for at least 6 hours per week.

Social media is the most cost-effective medium of marketing or advertising. The cost-effectiveness of this medium and higher ROI makes it a preferred choice over all other available alternatives. This form of marketing certainly scores better than traditional marketing methods and once leveraged with the right strategy in place, it is sure to do wonders to your business.

It can be safely concluded that social media marketing is no longer a luxury but an essential bit of your marketing arsenal. If you have any questions or suggestions about the significance of social media marketing strategies, feel free to get in touch with us.