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The Best Time to Post on Facebook for Your Business
Facebook is an amazing place to begin your social media marketing campaign. It has hundreds of millions of users who openly share their hobbies, interests, and other information. This makes Facebook a paradise for marketing campaigns. The amount of user interaction and popularity you can generate on Facebook is limitless. This is what makes it the perfect place to drive attention to your brand. You could use it to engage with your audience at a much deeper level, thereby allowing them to focus on your brand without making them feel that you’re only trying to sell them your products.
However, there are some general rules which must be followed to increase your campaign’s performance. One of these rules is timing. Just like in the case of comedy, the incorrect timing of your business posts could result in dissatisfied clients who abandon your brand. On the other hand, posting at the right time can drive massive amounts of traffic your way. This Facebook post guide includes everything you need to know to get the perfect timing in all your Facebook posts. What’s even better is that while these strategies are specifically designed for Facebook, they can also be implemented in other social networks such as Instagram and Twitter.
However, there are some general rules which must be followed to increase your campaign’s performance. One of these rules is timing. Just like in the case of comedy, the incorrect timing of your business posts could result in dissatisfied clients who abandon your brand. On the other hand, posting at the right time can drive massive amounts of traffic your way. This Facebook post guide includes everything you need to know to get the perfect timing in all your Facebook posts. What’s even better is that while these strategies are specifically designed for Facebook, they can also be implemented in other social networks such as Instagram and Twitter.
Is there any Objectively Best Time to Post?
Unfortunately, the answer for that is no. A ton of studies have been conducted to find the objectively ideal time to post on the social networking giant, but the results were always unsatisfactory. However, there are certain time segments which can give your posts a boost. It is important to note that the Facebook post timings mentioned here are meant to match the time zone of your target audience and not your own.
- Thursdays and Fridays - Between 1 and 3 PM. This time is ideal as people are mostly more relaxed with the weekend approaching and start to make plans for spending it on Facebook.
- Weekends - Between 1 and 4 PM. During the weekend, this is the time when people often sit and chill to relieve themselves from the stress of the workdays. They often use Facebook during this time.
While these timings may sound like a holy grail, they are subjective and often fluctuate from time to time. You may be able to discover your ideal time duration with a lot of trial and error.
Signals to Post
While there is not a universal time you can post at to get massive amounts of traffic, there are certain signals that can help your posts get out there at perfect timings. These are:
- Data Signals
Facebook allows you to collect a ton of data about your target audience. This gives you access to data from other business page owners as well. By observing data about their performance, you will be able to analyze trending periods which will signal you for the perfect post timing. - Trend Signals
While this isn’t very analytical, studying trends on Facebook will help you get notified about the perfect Facebook post timings. When you post about your products at their most relevant duration, you are bound to see traffic like never before.
Following these simple rules for your post timings will ensure that your posts never go unnoticed again. Doing so will help you get a ton of traffic and will also increase your conversion rates.