Best Web Design Trends in 2019

Web design is a fickle subject and it switches trends almost as fast as fashion does. Today, it is one of the most fluid digital branches that affects the business world. The design of your website is in fact the most important contributor to your conversion rates. This is why it is important to analyze and choose which trends should be followed by your web development team and which ones should be ignored. Most trends you come across will be fads by nature and will not help you get any real progress. On the other hand, some trends may just stand out and change your entire outlook on the subject.

Moreover, the standards of web design begin shifting every time there is a new technological advancement. Every time this happens, you may need to schedule a website update to keep up. Not doing so could result in an unresponsive website which would repel potential clients. This is why it is essential to change with the trends while being picky about them. Doing so sets you on the path to a perfect website. To make things easier for you, we have listed some of the hottest website design trends 2019 has bought us.

Responsiveness is a must have for websites these days. It allows your website to function at its finest on all devices by re-arranging itself according to the device at hand. This intuitive behavior is something your clients will be expecting your website to have the first time they visit it and they won’t be impressed if your website isn’t responsive on their device.

The appeal of a minimalistic layout along with simple fonts is widely understated. However, this palette has started gaining popularity as one of the most aesthetic website design trends of 2019. A simple layout gives more room to focus on your products and services and simple fonts are ideal for conveying information to your customers.

No matter how stunning your website looks, it cannot attract clients without engaging with them directly.This can be achieved by implementing micro-interactions in your website. A great example of micro interactions is the sound you hear upon refreshing Twitter, or the unread notification count on Facebook. This is an amazing method to make your website a lot more interactive, and allows your audience to connect with you at a human level.

Chatbots are one of the most popular website trends 2019 has bought back. Advancements in the fields of AI and Machine Learning have led to intelligent chatbots that can do a lot more than just pass the Turing Test. These new chatbots allow businesses to give their clients instant interactions on their website. This will not only increase your customer satisfaction, but could also give a significant boost to your conversion rates.

This is one factor that will boost your website’s SEO status along with involving your clients. If a picture is worth a thousand words, then a video is worth a million. With an explanatory video on your website, you engage your audience with a medium they are more used to than text. This gives you solid footing to base your other interactions and sales upon. Moreover, Google has updated its search page result algorithm to favor websites with video content over conventional ones.

While some website design trends of 2019 may get you to fear the future of business websites, the 5 trends listed here are sure to put your website on a path to great fortune and fame.