When someone asks about the best social promotion tool a business can have, the answer is always SEO or Search Engine Optimization. The advantages SEO has for a business are numerous and range from higher conversion rates to spending less on advertising.
The days are gone when SEO existed in alone. The case is different now. At present SEO is the sum total of your whole content marketing dispensation. Without decent and attractive content, you can't get the benefits of a good search engine ranking. With every passing day content writing is becoming more essential for SEO.