In the modern-era when everything depends on the internet , the reputation of
your business relies on the quality and design of your website. Your target
audience as well as your existing customers identify your business with your
website. For them, the state of your website represents the quality of your
services and products. In fact, with the reduced attention spans of most humans,
people are much less likely to wait for your website to load than visit a
In today’s markets, there are certain features potential customers expect from a
website. It is similar to a checklist that is formed in their subconsciousness. If all
the features are present on your website, they will get hooked to it.
Unfortunately, these criteria keep evolving and morphing which makes it hard to
keep a static plan of what your website should be like. The best way to ensure
that your website stays at the top of the game is to re-design it from time to time.
Google achieved their phenomenal success by re-designing their website
whenever they stopped seeing results.
Re-designing doesn’t mean to change your logo or changing your menu layout.
Sometimes it may require you to change your website at the core in order to
make it more interactive and responsive. Other times, you may need to update it
to function properly on all new devices in the market.
Despite the benefits of website re-designing, the key is to know when is the right time to re-design your website. Re-designing your website when not needed can
cause your customers to feel uncomfortable with the changes. It will also cause
you to spend money where you don’t need to.
Fortunately, there are some vital signs that point out the need for re-designing.
When you see these signs, re-designing is not only beneficial, but crucial to keep
you ahead of your competition. Therefore, learning to identify them will help your
business boost profits and acquire new customers. Let’s take a look at some of
A Slow Website
Most of your target audience will have access to high internet speeds of up to 100
Mbps. When your website takes more than a couple of seconds to load on their
high-speed connection, they are bound to be disappointed and move on. In such
cases, it is important to get your designing team to re-design the website to be
lighter and faster. Google’s Page Speed Insights service can help you know your
site’s loading speed.
Even though the basic structure of websites is platform in-dependent, it does not
mean you can expect your website to self-orient itself for all kinds of devices. Often, websites designed for PCs go unresponsive on mobile devices unless they have been optimized to do so. Such cases don’t require a complete overhaul, rather just a more mobile friendly version of your site to be added to the server. In some cases, it could require a change in the layout.
When your website does not receive the amount of web traffic you aimed for, it is
a sign that something is wrong with your SEO approach. In some cases, you can
hire a digital marketing agency to add high-quality content to your website and
make some changes to your SEO strategy. Though, in most scenarios a complete
change in the website’s entire content is required.
The internet has not just bought new opportunities to honest businesses, but also
to crackers and malicious programmers. Sometimes, security breaches in your
website can make it very vulnerable to attacks. An attack would not just damage
your website, but also drive away your customers. A good way to keep your
website secure is to hire a hacker to find breaches and fix them for you. Although
this does not affect your website layout, it will change your website’s core code
for the better.
Social Media Engagement
A major drive for businesses has been made towards social media circles and has
led to the opening of a free and open market for acquiring new customers. If your
business isn’t already engaging in social media to connect with your audience,
then you may want to start now. A major game changer would be to add APIs of
popular social media sites such as Instagram, Twitter and Facebook to get your
customers to engage with your website. This will not only provide you with free
advertising, but will also help make your customer base more loyal towards your brand.
A New Look
If your website has been running for years now, even your most loyal customers
are bound to find the look boring by now. To keep things interesting, it’s a great
idea to alter the look of your website a little. This will help your website feel
engaging for your existing customers, as well as give a great first impression to
As seen above, a great website is crucial to the success of your business. This
makes it necessary to update yours from time to time. The above situations are
perfect for a complete overhaul of your website and can help your business
dominate the competition in the long run.